Am I a ‘Nobody’ without a Personal Brand?

The world is screaming about Personal Branding…

You need a business? have a personal brand

You want to make a career? have a personal brand

You want to stand out? have a personal brand

Tired of listening to that?

Here’s a way to look at it.

See, Imagine you and your friend jack live inside a village, You’ve got neighbors, You’ve got real friends, You’ve got relatives.

Photo by Robert Collins on Unsplash

But Jack is a shy one, He’s only friends with you, He rarely talks to people, he rarely reaches out, or even helps anybody.

You on the other hand, You go out of the way to help your neighbors out, or you have an insignificant habit of wishing a ‘good morning’ to your neighbors, You have friends who you go to and share some insightful stories with, You ask that Aunty next door about the delicious recipe of her tastiest jar of pickle she gave last week, (even though you’re never gonna try making it), It simply made her day.

Okay,

On One sad month, It’s drought, the paddy field isn’t yielding any crops. Your saved crops were destroyed by insects.

*stick with me…*

Now, you and Jack are in desperate need of food, Who do you think will get help first?

Without a doubt, YOU!!

Jack, didn’t know anybody in the village, The villagers didnt have any attachment with him, They didn’t sympathise enough to feed him in his lowest days.

But you know what, Jack still got a plate of food from One kind couple out of 20 villagers, Only and Only because Jack was YOUR Friend.

Who’s The BRAND here? YOU!

okay,

So, The lowest days in My life especially was when I had quit my Job, had little savings but Bills were the insects that destroyed my savings, My job was gone in drought, Now what?

The village neighbors resemble my online community, My clients, The help I did for them, The services, the advices, My stories that I shared online with them, The kind DM’s I dropped, The genuine connections I made, the compliments I gave. It all came back in the form of…